Child Of Wild

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a San Diego based jewelry brand fueled by sustainability and ethical practices, existing to inspire transcendental purchasing. I collaborated with the team as a Graphic Designer. I created social assets, videos, web updates and the illustration for a bandana.

EMPATHIZE:
Understanding the Audience and Marketing Trends

Conducted market research and customer surveys. This helped me empathize with the target audience, understand their preferences, and gain insights into current market trends in the jewelry industry.
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DEFINE:
Clarifying Objectives and Brand Values

In collaboration with the founder, we defined the marketing objectives, emphasizing the need for a contemporary and sustainable brand image. The goal was to communicate the brand's commitment to quality craftsmanship and ethical sourcing.
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IDEATE:
Generating Creative Concepts

Engaging in collaborative workshops, generating a range of creative concepts, exploring visual elements, mood boards, color schemes, and messaging.
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DESIGN:
Developing Assets

Created templates for social media, email campaigns, web design and illustrated a bandana where 10% of proceeds went to a non-profit.
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Public Goods